The three ways app money disappears
Nothing here is a coding problem.
Every recovery project that arrives at this office failed for one of three reasons, and a founder could have prevented all three with questions asked before signing.
It was never submitted
The project ends with a file and an invoice. Store submission is a separate discipline with its own rejections — privacy declarations, a data-deletion route, permission justifications, screenshots at exact sizes — and it is where projects quietly stop. Ask in writing whether submission and the first release are inside the scope.
The accounts belong to the builder
Published under a developer's Apple and Google accounts, your listing, your reviews and your update path are theirs. Migration afterwards is possible and slow. Both accounts should be registered to your company before the first submission, which is why the paperwork happens in week one here rather than in the week of launch.
Nobody planned the second year
Apple and Google change requirements on their own schedule. An app left untouched for a year starts failing policy checks and eventually disappears from the store. Any quote that does not say what happens in month thirteen has priced half the commitment.
What we build here
One codebase, both stores, your accounts.
Consumer apps
Accounts, notifications, content that changes. Qalb-e-Saleem runs this shape and holds a 4.9-star rating.
Marketplaces
Two sides and one economy. Traveloup was the first of its kind in the country; Just Book runs the pattern in Britain.
Apps on top of a system you own
The same backend as your CRM or store. King Driving School runs its web system and its app from one platform.
Field and operations apps
Jobs, routes, photographs and capture that works where the signal does not. Sync is the hard part, not the screens.
Store paperwork and submission
Apple organisation enrolment, D-U-N-S, Play console setup, listings and review responses. In scope, not an extra.
The page the app is downloaded from
Publishing is not distribution. A landing page and a written listing are cheap next to the build and decide whether anyone installs it.
On the stores now
Four apps you can download today.
The paperwork nobody mentions until it delays your launch
This is the practical reason to work with someone in the same city, and it is more valuable than it sounds.
Publishing an app as a company rather than as an individual means Apple wants your business verified — which in practice means a D-U-N-S record that matches your registered entity name, address and phone number exactly. For a Pakistani company that record often does not exist yet, or exists with an old address, or with a slightly different spelling of the company name. Requesting or correcting it takes days, sometimes a couple of weeks, and it blocks submission entirely.
Handled at the start it is an afternoon of admin. Discovered in the week you planned to launch, it is a fortnight of waiting while everyone involved is annoyed. So on every app project here it happens in week one, in the office, with the person who has your company documents in the room. Google's side is faster but has its own identity checks, and the same principle applies: do it early, do it in your name.
Why one codebase, and when it is the wrong call
Everything above is Flutter. Two native codebases means two teams, two release cycles and every feature specified twice, which for the great majority of apps commissioned here doubles the cost to buy a difference users cannot perceive. It is genuinely the wrong answer in three cases: when the app's value is a platform-specific capability, when it is graphics-heavy, or when you already employ iOS or Android engineers and matching your team matters more than matching our preference. We will say which case you are in during the scoping session.
What the session covers
Screens and states, drawn on a wall, including the empty ones and the offline ones. What the app does when there is no signal, which in this market is not an edge case. Whether it needs a backend of its own or should read from a system you already run. And what you are selling inside it, because Apple's rules about digital goods are a business-model constraint disguised as a technical one and are worth knowing before you decide what to charge for.
How it runs
Accounts in week one, store review in the timeline.
Scoping session
In the office or on a call: every screen and state, the offline behaviour, and what the app connects to. Free.
Accounts and paperwork
Apple organisation enrolment, D-U-N-S and Play console, in your company's name, started before any code is written.
Build with real builds
TestFlight and internal testing from the first weeks, so it is on your own phone long before it is on a store.
Submit, respond, release
Listing written, privacy declared, review handled by us, and the first two post-launch fixes inside the price.
Money
One price, to the listing.
First release
Design, build, both platforms, submission and the first two fixes after launch. Scoped from the screen list and moving only if the screens do.
- ✓Both stores included
- ✓Your developer accounts
- ✓Review handled by us
Takeover
An app someone else built that is not on a store, or is and cannot be updated. Source read and assessed in writing before any number is given.
- ✓Continue-or-rebuild answer
- ✓Account migration handled
- ✓Written assessment first
Ongoing releases
Monthly, for OS updates, policy changes and small features. Optional, cancellable, and quoted apart from the build.
- ✓Policy changes tracked
- ✓Both stores maintained
- ✓Cancel with notice
No figures on this site. App cost moves by an order of magnitude depending on accounts, payments and whether there is a backend, so a published number would mislead nearly everyone reading it. The quote follows the screen list by 48 hours.
FAQ
What founders ask before commissioning.
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