Team Concept Sports — a Shopify store redesign for team uniforms

The build

A Shopify redesign on the Craft theme, with the configuration pushed into the variant model rather than bolted on beside it. Age group and size are product options, so one uniform is one product with its full range underneath it instead of forty listings fighting each other. That is why the catalogue can carry 10,784 variants today across 675 products, to a maximum of eighteen on a single item, without becoming unmaintainable — the depth lives where Shopify already knows how to handle it, in variants, reporting and inventory alike.

On top of that sits a collection structure built for how the buyer actually arrives. Ten catalogue-wide collections carry the coach who is browsing a sport — baseball, basketball, football, soccer and softball uniforms, jerseys by button style, and the bags, hoodies and socks that go with them. Thirty-five further collections cut the same catalogue by state, seven product lines each across Texas, Oklahoma, Colorado, Louisiana and New Mexico. Size charts are on the product pages, where the decision is actually made rather than behind a link somebody has to think to click.

We should be precise about what we can and cannot take credit for. We delivered the redesigned store and its structure in three weeks, design to relaunch, and the client has run the catalogue themselves since. Whether the 35 state collections were part of what shipped or something they built afterwards is not a line our records can draw, and we would rather say that than imply the more flattering version. What is checkable is the outcome either way: a store that grew to this size with no developer standing by is a store that was handed over properly.