Zameen Dost Group — a property marketing site built for ad traffic
A SECP-registered Islamabad property consultant needed one site to present six housing schemes, prove it could be trusted, and turn Google Ads clicks into price-list requests. We built it in Laravel and Livewire, with an admin panel behind it, and had it live on its own domain in ten days.
The brief
A newly registered Islamabad property consultant marketing six housing schemes needed a site that buyers could trust and ads could land on — live on its own domain inside ten days.
Zameen Dost Group was a newly incorporated property consultant, not a developer. It markets six residential and mixed-use schemes across Islamabad and Rawalpindi — Faisal Town Phase 1 and 2, Faisal Hills, Faisal Jewel, Rudn Enclave and Saffron City — to local families and overseas Pakistanis. In a market where buyers are wary of agents, the site had to earn trust before it asked for anything: show the SECP registration, publish the developers' own price sheets rather than marked-up figures, and be clear that payments go to the developer. It also had to work as the destination for paid search, where every project needs its own fast landing page with one clear next step. And the team needed to update prices and projects themselves as developers issued new sheets.
The build
We built the site on Laravel 12 with Livewire 3, so the public pages and the admin panel share one codebase. The home page leads with the SECP registration, a project carousel filterable by residential and mixed-use, a four-step buying process and the developer and bank partners. Each project has its own page that doubles as a Google Ads landing page: starting price, sizes and inventory above the fold, a two-field "get the latest price list" form that sends rates to WhatsApp, plus Call and WhatsApp buttons, then official price sheets, blocks, amenities, gallery, FAQs and location. Every form submits to a thank-you page so conversions can be tracked with the Google tag, and we ran an ad-policy pass that removed claims the team could not document. Behind it, a Livewire admin panel manages projects, locations and price sheets, an inquiries inbox, blog, FAQs, testimonials, team, per-page SEO and site settings, with an activity log and TOTP two-factor login. An Islamabad area guide, blog and RealEstateAgent and FAQPage structured data cover organic search.
Architecture
One codebase, three jobs.
A trust-first public site, per-project landing pages that turn Google Ads clicks into price-list requests, and an admin panel where the team keeps prices, projects and leads current.
Build timeline
Ten days to launch. Then the ads.
Brand + direction
Rebranded to Zameen Dost Group and set the editorial layout and Bronze Luxe theme.
Projects + admin
Six project pages, area guide, blog and the admin panel with an inquiries inbox.
Official data + launch
Developer price sheets and payment plans, then go-live on zameendostgroup.com.
Ads landing pages
Project pages rebuilt for Google Ads, thank-you conversion tracking and an ad-policy claims audit.
Results · at launch
By the numbers.
Tech we used
A small stack.
More build work.
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