Shahida Couture — a WooCommerce fashion store in five days

We built shahidacouture.com — a clean WordPress + WooCommerce fashion store for women's traditional wear, with styled product pages, cart and wishlist — designed and launched in five days.

Client

Shahida Couture · Pakistan

Industry

Fashion · Ecommerce

Engagement

5-day build

Team

1 developer · 1 designer

shahidacouture.com

Shahida Couture — a WooCommerce fashion store in five days

The brief

A women's-wear label needed a clean online store, live fast, that they could update themselves.

Shahida Couture sells women's traditional wear: embroidered dhanak shalwar kameez, raw-silk and velvet pieces, kaftans, a farshi. In this category a garment is judged on fabric and finish first and everything else afterwards, and the questions a buyer asks before ordering are always the same. What is it made of, will it fit, and what does it look like on?

In a boutique those are answered by touching the cloth and asking the owner. Online, a store that cannot answer them loses the sale to a WhatsApp conversation at best, and to nobody at worst.

It also had to be live in five days and stay easy to run. A label like this adds pieces a few at a time, in more than one size and colour, and the person adding them is the owner, not a developer.

The build

A WordPress and WooCommerce store on a fashion theme, with Elementor for the pages the owner edits most, arranged around those three questions.

What is it made of: the catalogue is organised by fabric (Dhanak, Raw Silk, Silk, Chiffon, Velvet) plus 3-Piece, because that is how this customer shops. Nobody browses traditional wear by "tops"; they browse by fabric and occasion.

Will it fit: every piece is a variable product with size and colour, so one listing carries the whole range instead of a page per variant, and a size chart sits on the product page where the question is asked rather than on a separate page nobody finds. Filters on the shop page narrow by the same attributes, and live search suggests pieces as the name is typed.

What does it look like on: product pages take video as well as a gallery, because drape and movement are exactly what a photograph of embroidered silk leaves out. For the questions a page still cannot answer there is product Q&A on each listing and a WhatsApp button on every page, the channel this customer would have used anyway, now starting from a specific product.

The home page is a full-width slider of the collection with a latest-products grid beneath it, wishlist and add-to-cart on every card, and an order-status page for buyers checking on a parcel. Checkout is cash on delivery, which is still how most fashion in Pakistan is paid for.

Design and setup on day one, the collection over days two and three, cart, wishlist and checkout on day four, mobile QA and launch on day five. The store is live with 21 pieces listed. We do not have access to its orders, so there are no sales figures here; the five days are the part we can vouch for.

Architecture