What you have probably got
Most of this work is undoing the last three agencies.
Almost nobody arrives at this query with a blank page. They arrive with a site that four people have touched over six years, and the problems are remarkably consistent.
Fourteen plugins, three of which are doing the same job
Every plugin is a small convenience bought with a permanent cost: scripts on every page, a monthly licence, and an update that will eventually conflict with another one. Sites accumulate them because each individual decision was reasonable. The fix is an inventory — what is installed, what it costs monthly, what it is actually used for — and then replacing the worst three with theme code. Much of what WordPress website development USA businesses need is subtraction rather than addition.
A page builder nobody told you was a one-way door
Builders are genuinely good at what they do, which is letting a non-developer change a page without a deployment. What is rarely explained is that the content becomes builder-shaped: leave the builder and the pages do not come with you cleanly. That is an acceptable trade when it is made deliberately, which it almost never is. We will tell you which parts of your site are locked in and roughly what leaving would cost before you decide anything.
Nobody has run an update since the person who built it left
This is the one that becomes an incident rather than an annoyance. WordPress and its plugins ship security fixes constantly, and a site two years behind is not merely out of date — it is a known, published, searchable set of holes. The businesses this happens to are never negligent; they simply had no arrangement, because the person who built the site never set one up and disappeared.
Delivered — including the one that is offline
Two American builds, and the wider set.
Both American projects, with the awkward one first
We have built two WordPress projects for American clients. Checked on 12 September 2026, one is live and one is gone, and the gone one is the more useful thing to talk about.
The one that is gone
rockybestbuds.com was a WooCommerce store priced by weight band rather than by fixed SKU — variable products carrying quantity options, so the shopper chose on the product page where the decision was actually being made. The domain no longer serves it; it returns a parking page that redirects to a lander. We did not take it down and we cannot put it back, because the site, its hosting and every credential went to the client at launch. That is the arrangement we recommend on every project on this site, and this is what it costs us: clients who control their own domains sometimes let them go, and our shelf goes dark with them. We would still choose it, and we would rather write this paragraph than have you click and draw your own conclusion.
The one that is still running
bookdanni.com is an editorial portfolio and booking site built on WordPress and Elementor, designed and launched in three days. It is still live, running WordPress 6.9.7 and Elementor 3.35.7, with all four of its galleries in place — and she has maintained it herself throughout, which was the entire point of choosing a builder for it. For a site whose value is being current, the editing experience is the feature.
What a WooCommerce development agency USA merchants hire should actually be arguing about
Not whether WooCommerce is good, but whether it is right for you rather than Shopify. The honest split: WooCommerce wins when you need genuinely unusual product or pricing logic, when you are already deep in WordPress, or when you object to paying platform fees on revenue forever. Shopify wins on almost everything else, and especially on not having to think about hosting, PCI scope or the security of your own checkout. We build both and we will argue for the one that suits you, including when that costs us the larger project.
How it runs
You see the price at step two.
Site teardown
Free, written, inside 48 hours. Plugin inventory with monthly costs, update status, speed on a real phone, and what is locked in.
Scope and fixed price
Every template and every plugin decision written down, including what we are removing and why.
Build overnight
A staging site from week one. You review at the end of your day and the next version is there in the morning.
Launch and hand over
Hosting, domain, admin and every licence in your name — plus a walkthrough so you can edit it without calling anyone.
Money
How we quote WordPress work.
Fixed-scope build
A new site or a rebuild. One written scope covering templates and the plugin list, one price in dollars, inside 48 hours of the call.
- ✓Free teardown first
- ✓Plugin costs listed monthly
- ✓Out-of-scope stated explicitly
Rescue and hardening
A site that is out of date, slow or already compromised. Assessed first, then quoted — and we say plainly when a rebuild is cheaper than a rescue.
- ✓Update path mapped
- ✓Plugin count reduced
- ✓Backups actually tested
Maintenance
Monthly. Updates applied and checked, backups verified by restoring them, and someone accountable when something breaks.
- ✓Cancel with notice
- ✓Updates tested on staging first
- ✓No bundled hours you cannot use
There is no rate card on this site, in any currency, deliberately. What is fixed is the process: free teardown, written scope, one price, agreed before anyone starts.
FAQ
Straight answers.
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