Elodie — a Shopify store for a grooming & skincare brand, in 2 days

We built Elodie's Shopify store — a men's grooming and skincare brand (beard oil, serums and bundles) — with a bold hero, product collections, value bundles and creator/Instagram social proof. Designed and launched in just two days.

Client

Elodie · Pakistan

Industry

Beauty · Ecommerce

Engagement

2-day build

Team

1 Shopify dev · 1 designer

elodie.pk

The brief

A creator-buzzed grooming brand needed a store live in days — bold, on-brand, and built to convert.

Elodie is a grooming and skincare brand whose demand arrived before its store. Its beard oil and hair serum were already being used and talked about by creators with real followings. That is the best position a new brand can be in, and also the most perishable: attention that arrives before there is anywhere to spend it simply leaves.

So the brief was speed, two days from design to a working store, but speed in service of a specific job. The store had to catch traffic coming in from creators' posts, on a phone, from people who had seen the product in someone else's hands and wanted to know whether it was real.

That sets the priorities. A visitor arriving from Instagram does not need the brand explained. They need to recognise the bottle they just saw, see that people they recognise use it too, and be able to buy it in a couple of taps. Anything that slows that down is a cost.

The build

A Shopify store, because in two days the platform should carry checkout, payments, stock and hosting, and the time should go on the storefront.

The hero is the product and a face rather than a slogan: three bottles of beard oil, a bearded face beside them and a single line, soft healthy beard. Someone arriving from a creator's post sees the thing they came for before they have scrolled.

The creator proof is its own band, trusted and used by top creators, with the creators' faces, placed directly after the products rather than tucked away on a testimonials page. For this brand it is the argument, not a footnote. An Instagram section further down keeps the feed the traffic came from visible on the site it landed on.

Bundles get their own item in the main navigation. A brand with a small range cannot grow the size of an order by adding products, but it can by combining the ones it has, and putting bundles in the nav makes them an offer rather than an upsell someone may or may not reach.

Around that: store search and a customer-service number in the header, a dark, gold-accented theme matched to the packaging, and a mobile layout checked first, since that is where creator traffic lands.

Design and setup on the morning of day one, catalogue and bundles that afternoon, the creator and Instagram sections on day two, then mobile QA and launch.

On the limits of what this study can say: elodie.pk no longer resolves, and we had no access to the store's orders or analytics after handover. The screenshots above are the store as it was when live. There are no sales figures here because we do not have any.

Architecture