Meta Ads & Social Media Marketing

Yes — it just needs proper measurement. We set up the Conversions API alongside the pixel so tracking and optimisation hold up, and we read results against your real sales.

Yes — many clients have us run both, so the content and the ads reinforce each other. It's optional and scoped to how active you want to be.

Once we have access and creative direction, campaigns can usually go live within the week — after we've fixed tracking so we're not scaling blind.

More than most people budget for, and that is the real constraint on Meta rather than targeting. Targeting is largely delegated to the algorithm now; what you control is what it has to show. A handful of variations tested properly every few weeks is the engine of the whole thing, and campaigns stall because the creative pipeline stalled, almost never because a setting was wrong. If creative production is not part of the arrangement, the arrangement will run out of road in about six weeks.

They are different problems and it is worth separating them. Organic reach on a business page is structurally small now, and no amount of posting changes that — for one of our own accounts only a small fraction of followers are reachable at all, and shares move the number while hashtags do not. Ads buy reach you were never going to get organically. What they do not do is make the page itself work harder, so if the plan is to stop posting entirely, say so and we will plan for it rather than around it.

Yes, and it is not an afterthought when the ads are running. A campaign generates comments and DMs, a meaningful share of which are purchase questions in disguise, and an unanswered comment under a live ad is money spent to produce an objection you then ignore. It also affects the ad itself — comment sentiment is visible to buyers scrolling past, which makes it part of the creative whether or not you treat it that way.

Yes, and doing so is most of the difference between a campaign that works and one that looks busy. The catalogue drives dynamic ads, the pixel and Conversions API together keep events reporting despite the browser-side losses, and the events worth optimising for are the ones close to money rather than the ones easy to fire. Where we build the store as well, this is set up once and correctly instead of being reverse-engineered later from someone else's theme.