United States · Paid social

A Meta Ads agency USA advertisers should interrogate about creative, not targeting.

Targeting is mostly automated now. What is left to control is the ad itself, and the honest gating question is whether you can supply enough of them. We have no published campaign results and will not imply otherwise.

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0
Campaign studies published
48 hrs
Teardown turnaround
100%
Ad spend paid to Meta direct
Yours
The account, always

Before you spend anything

This channel fails differently from search.

Paid search fails on arithmetic, decided before anyone writes an ad. Paid social fails on supply, and the three failures below are all versions of the same shortage.

You cannot feed it

Meta's systems now do most of the targeting work, which sounds like a relief and is actually a transfer of the whole problem onto creative. The algorithm needs variety to find what works, creative fatigues in weeks rather than quarters, and an advertiser who can produce four assets a quarter is starving a machine that wants dozens. This is the honest gating question, and it is the one we are worst placed to solve: there is no creative studio here. If your bottleneck is production volume, hire somebody who makes things, not somebody who manages accounts.

The audience was never the constraint

Most accounts we are shown have a dozen carefully built audiences and four ads. That is backwards for how the platform now works, and it produces a lot of activity that feels like optimisation while the actual lever sits untouched. Broad targeting with genuinely varied creative usually beats narrow targeting with repetitive creative, and it is a harder thing to sell because it makes the monthly report look less busy.

Attribution is telling you a story

Since platform-level tracking changed, the numbers in Meta's reporting and the numbers in your accounting do not agree and will not start agreeing. Advertisers who chase the in-platform figure end up optimising toward a measurement artefact. The workable answer is unglamorous: watch total revenue against total spend over a sensible window, treat platform-reported conversions as directional, and be extremely suspicious of anyone whose reported return is suspiciously precise.

What we can prove, and what we cannot

Every campaign write-up in our library is a draft, in every market, so there is no American advertiser here whose return we can show you. Competing pages will show you one. Ask for a screenshot from Ads Manager with the account name visible and the attribution window stated, and see what comes back — the attribution window is the part that is usually quietly omitted.

What is checkable on day one

The structure, which is verifiable immediately rather than claimed about the past. The ad account is created in your business's name with your billing on it, so media spend goes to Meta directly and never passes through our invoice — no markup is possible and you can see exactly what was spent. You keep the account, the pixel and its whole learning history when the engagement ends. And we do not charge a percentage of spend, because that pays us more when you spend more at precisely the moment you need candid advice about spending less.

The measurement question, answered rather than dodged

Server-side event forwarding recovers a meaningful part of what browser-level tracking lost, and it is a build task rather than a media one — which is the half of this we are genuinely good at. Events sent from your server rather than the browser, deduplicated against the pixel, with the values actually correct. It is unglamorous plumbing and it improves both reporting and delivery. What it does not do is restore perfect attribution, and any agency implying it does has oversold it to you.

Where we would start

By counting your creative. How many distinct assets exist, how old they are, who can make more and how fast. That number decides whether this channel is worth running at all for you, and it is knowable in an afternoon. Then tracking, then structure, then spend — in that order, because spending into a channel you cannot feed is the most reliable way to conclude that paid social does not work for your business when what did not work was the supply chain behind it.

How it runs

You see the gating question at step one.

01

Free account teardown

Written, inside 48 hours. What is running, what the creative supply actually is, and whether the tracking is telling you the truth.

02

Fix measurement first

Server-side events, deduplicated, with correct values — before any judgement is made about what is working.

03

Broad targeting, varied creative

Structured so the platform can do the part it is now better at than we are, and so fatigue is visible when it starts.

04

Judged on total revenue against total spend

Platform-reported numbers treated as directional. If the two disagree, your accounting wins.

Money

How we charge — and how we do not.

Monthly management

A flat monthly fee for the work, scoped after the free teardown. Media is paid to Meta directly from your own account and never appears on our invoice.

  • ✓Cancel with notice
  • ✓Account and pixel in your name
  • ✓Spend visible to you at all times

Tracking and events, one-off

Server-side event forwarding built and verified, whoever runs the media. This is engineering rather than media buying, and it is the part of this discipline we are strongest at.

  • ✓Server-side events
  • ✓Deduplicated against the pixel
  • ✓Values verified against orders

Not offered: percentage of spend

We do not charge a share of media budget. It pays us more when you spend more, which is a conflict exactly when you need an honest answer about whether to keep going.

  • ✓No markup on media
  • ✓No incentive to scale badly
  • ✓Fee independent of budget

There is no rate card on this site, in any currency, deliberately. What is fixed is the process: free teardown, written scope, one price, agreed before anyone starts.

FAQ

Straight answers.

Are you a Facebook Ads agency USA businesses can hand creative production to as well?
No, and this is the limitation worth knowing before anything else. We can edit, adapt and version what exists, and we can tell you precisely what is missing and why the account is starving. What we do not have is a studio producing original video and photography at the volume this platform now consumes. For a lot of advertisers that is the whole job, and if it is yours, hire a production partner first and an account manager second — in that order, not ours.
Is Instagram Ads agency USA work different enough to buy separately?
Not really, and anyone selling it as a separate discipline is selling you a line item. Both surfaces are bought through the same Ads Manager, with the same targeting and the same measurement, and placement is largely a delivery decision the platform makes. What genuinely differs is format: vertical video performs differently from static, and a creative set that was cut for one surface and dropped onto the other usually underperforms. That is a production question rather than a media-buying one, which brings you back to the answer above.
You have no published results. Why hire you for paid social?
For most advertisers, possibly do not — and for this channel we would point you at the build work instead. The strongest version of what we offer here is the measurement half: server-side events, correct values, deduplication. That is engineering, it is evidenced by the platforms in our library, and it makes whoever runs your media better at their job whether or not that is us. Buying just that piece is a legitimate outcome of the teardown and we will say so.
Who owns the ad account and the pixel?
You do, from the start. Business Manager and the ad account are created under your business with your billing, the pixel lives on your domain under your asset list, and we work with access you can revoke in one click. The pixel's history is the part people forget to ask about — it accumulates learning that is genuinely valuable, and an agency that hands you a fresh one at the end of an engagement has cost you something real.
Does the timezone gap matter here?
For management, very little — decisions in this channel are made on several days of data, not on the last hour, and an account fiddled with hourly performs worse. Where it matters is a live promotion going wrong during your working day, and the answer is spend caps and alerting configured in advance rather than somebody watching. We set those up rather than promise attention we cannot provide while asleep.
How much should we be spending to start?
Enough for the platform to exit its learning phase on a meaningful number of conversions, and not a dollar more until it has. The mistake we see most is an advertiser spreading a modest budget across six campaigns so nothing accumulates enough data to learn from, then concluding the channel does not work. One campaign, funded properly, judged after a real window. The teardown will give you a number for your category rather than a general principle.

Start with a free account teardown.

Give us read access and we will send back, inside 48 hours, what is running, whether your creative supply can sustain it, and whether your tracking is telling you the truth. Free, and yours whether or not you hire us.

Get my free account teardownSee the US market page

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