United States · Paid search

A Google Ads agency USA advertisers can make check its own arithmetic first.

American clicks are the most expensive in the world, and below a certain monthly budget no amount of management skill overcomes that. We have no published campaign results and will not pretend otherwise — we will read your account for free and tell you whether the numbers work at all.

Get a free account teardownFree teardown
0
Campaign studies published
48 hrs
Teardown turnaround
100%
Ad spend paid to Google direct
Yours
The account, always

Before you spend anything

The arithmetic decides this, not the agency.

Three things sink American paid search accounts, and the first one sinks them before anyone has written an ad.

The budget is below the floor for this market

This is the one nobody says out loud because saying it loses the sale. Clicks in competitive American categories run to serious money, and conversion rates being what they are, you need a meaningful number of clicks before you can distinguish a campaign that works from one that got lucky. A budget that would fund a real test in most markets buys a handful of clicks a day here — and an account that never accumulates enough data sits permanently in a state where neither Google's automation nor a human can tell signal from noise. Any ecommerce PPC agency USA retailers are considering should be willing to work out that floor with them before a contract, and to say plainly when the answer is that paid search is the wrong channel this quarter.

The account is optimised for the wrong number

Clicks, impressions, click-through rate and even conversions are all easy to improve and none of them is the thing you care about. What matters is cost per acquisition against margin, and then whether that acquisition repeats. An account run to maximise conversions will happily buy you a great many cheap, worthless ones — coupon hunters, existing customers who were going to buy anyway, and your own brand name, which you were going to win for free.

Nobody is subtracting anything

Most underperforming accounts are not missing a clever campaign; they are carrying twenty that should have been switched off. Broad match with no negative list, search terms nobody has read in six months, and automated campaign types given free rein over a budget they will happily spend on the wrong intent. The first month of competent management is usually mostly subtraction, which is unimpressive in a report and is where the money is.

What we can prove, and what we cannot

Every campaign write-up in our library is a draft, in every market, and we have left them there rather than activate four-sentence stubs so this page can show a number. So there is no American advertiser here whose cost per acquisition we halved. Competing pages will show you one. Ask for a screenshot from the ad account with the account name visible and the date range unedited, and watch what happens.

What you can check instead

The structural commitments, which are worth more than a case study anyway because they are verifiable on day one rather than claimed about the past. The account is created in your company's name with your billing details, so media spend goes to Google directly and never passes through our invoice — which means we cannot mark it up and you can see exactly what was spent without asking. You keep the account when the engagement ends, with its whole history, so a change of agency costs you continuity rather than restarting from zero. And reporting comes out of your own account rather than a dashboard only we can log into.

Why that structure matters more here than anywhere else

Because the amounts are larger. An agency that holds the ad account and bills media through itself has a margin that grows when you spend more, whether or not spending more is right for you — and in the most expensive ad market in the world that conflict compounds fast. The arrangement above removes it: we are paid for management, we have no interest in your budget going up, and we will tell you to reduce it when the data says so.

What we would do in the first fortnight

Read the search terms report, which is the single most informative and least-read document in any account. Build the negative list that should already exist. Separate brand from non-brand so the reporting stops flattering itself. Check that conversion tracking measures something that correlates with revenue rather than a form view. None of that is clever and all of it is usually undone, and it is the work that has to happen before any question about creative or bidding strategy is worth asking.

How it runs

You see the arithmetic at step one.

01

Free account teardown

Written, inside 48 hours. What is being wasted, what the search terms say, and whether your budget clears the floor for your category at all.

02

Structure and tracking first

Negatives, campaign separation and conversion tracking that measures revenue. Before anything is scaled, not after.

03

Run against cost per acquisition

Reported from your own account. Brand and non-brand separated, so the numbers say what they appear to say.

04

Stop when it is not working

Recommending you pause is a legitimate outcome and one we will put in writing. Some categories do not clear the floor and never will.

Money

How we charge — and how we do not.

Monthly management

A flat monthly fee for the work, scoped after the free teardown. Your media budget is paid to Google directly from your own account and never touches our invoice.

  • ✓Cancel with notice
  • ✓Account in your name
  • ✓Spend visible to you at all times

Audit and fix, one-off

For advertisers who have somebody in-house and need the structure corrected rather than the account run. Fixed scope, ends when it is done.

  • ✓Search terms cleaned
  • ✓Tracking verified
  • ✓Written handover to your team

Not offered: percentage of spend

We do not charge a percentage of media budget, in this market especially. It pays us more when you spend more, which is a conflict at exactly the moment you need honest advice about whether to spend less.

  • ✓No markup on media
  • ✓No incentive to scale badly
  • ✓Fee independent of budget

There is no rate card on this site, in any currency, deliberately. What is fixed is the process: free teardown, written scope, one price, agreed before anyone starts.

FAQ

Straight answers.

What does Google Ads management USA advertisers should expect actually include month to month?
Reading the search terms report and extending the negative list. Watching cost per acquisition against margin rather than against last month. Pausing what is not working, including things we built. Checking that tracking still measures what it claimed to when a developer last touched the site — which breaks more often than anyone admits and silently invalidates every decision made after it. What it does not include is a monthly deck of charts that go up. If the account needs nothing this month, the honest report says so.
Are you a performance marketing agency USA brands could hand everything to — search, social, the lot?
We offer search and Meta, and we would rather you knew the limit of that than discovered it. There is no published campaign proof behind either, in any market. There is no team here for creative production at scale, no affiliate or influencer operation, and no experience of American retail media networks. If you want one supplier accountable for a full channel mix with a track record to match, that is a larger and more specialised firm than this one and we will say so on the first call.
You have no published results. Why would anyone hire you for this?
Possibly they should not, and for paid search specifically that is a more defensible position than for a build. Money moves immediately here and a bad month is money gone, not a delayed launch. What we offer instead of a case study is a free written teardown of your existing account — the wasted spend, the search terms nobody has read, whether the tracking is lying to you, and whether your budget clears the floor for your category. If that document is not better than what your current agency sent you last month, do not hire us.
Who owns the ad account?
You do, created in your company's name with your billing on it from the start. We work inside it with access you can revoke in one click, and media spend goes to Google directly rather than through us. When the engagement ends you keep the account and its entire history — which matters more than people expect, because an account's performance history is an asset and starting a new one throws it away.
Does the timezone gap matter for an ad account?
Less than for anything else we do, and it is worth saying why rather than just asserting it. Account management is not real-time work — the decisions worth making are made on several days of data, not on what happened this afternoon, and an agency making changes hourly is usually harming the account rather than helping it. Where the gap is genuinely real is an emergency: a promotion misconfigured at 10am Eastern will spend all day before anyone here sees it. Budget caps and alerting cover most of that, and we set them up rather than rely on watching.
Should we be doing this at all?
Sometimes no, and the teardown will say so. Paid search works when somebody is actively searching for what you sell and the margin survives the click price. If demand for your category is created rather than captured, or if the arithmetic does not clear, the money is better spent elsewhere — and we would rather tell you that for free than take a management fee to run an account that was never going to work.

Start with a free account teardown.

Give us read access and we will send back, inside 48 hours, what is being wasted, what the search terms actually say, and whether your budget clears the floor for your category. Free, and yours whether or not you hire us.

Get my free account teardownSee the US market page

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