Pakistan · Paid search

A Google Ads agency in Pakistan that never touches your media budget.

Your account, your billing, our management. The spend goes to Google directly and the fee is ours alone, so you can always see exactly what a customer cost — which is the number that decides whether any of this is working.

Get a free account teardownFree teardown
100%
Of accounts owned by the client
0
Rupees of spend on our invoice
48 hrs
Teardown turnaround
110+
Projects delivered

Where the money goes

Most wasted spend is structural, not creative.

When we open an underperforming account here, the same four things are usually true, and none of them is about the wording of the ads.

Broad match with no negatives

The single most expensive default in the platform. Left alone it will happily buy clicks for jobs, free downloads, competitor names and homework questions. A negative keyword list built in the first week is normally the largest saving available in any account we inspect.

Conversions that are not conversions

If a page view or a click on a phone number is counted as a conversion, the platform will faithfully optimise towards people who do that and never buy. What should be counted is a submitted enquiry, a started WhatsApp conversation or a paid order — and in this market the middle one is frequently the most important and the least often tracked.

Spend routed through the agency

When your media budget is on someone else's invoice you cannot see the true cost per click, the account history is not yours, and leaving means starting over. Your card, your account, our access as a user. This is not a preference; it is what makes the rest of the numbers checkable.

A landing page that cannot convert

Half the accounts we tear down are not an advertising problem. The ads work and the page loses the sale — slow on mobile, no clear next step, a form nobody wants to fill in when they would rather send a message. Buying more clicks for that page is the most common way money disappears here.

What management covers

Six things, weekly rather than monthly.

Account structure and negatives

Campaigns built around what you sell, with a negative list that grows every week from the actual search-terms report.

Conversion tracking that is real

Enquiries, WhatsApp conversations and paid orders — not page views. Wired before spend increases, not after.

Search and Shopping

For stores, the feed matters more than the ads. Titles, availability and price accuracy decide what gets shown at all.

Landing pages that match the ad

The page the click lands on, built by the same team. When the constraint is the page, we fix the page rather than raise the bid.

Lead response speed

A ten-minute reply converts several times better than an hour. Automating that is cheaper than buying more clicks.

Search alongside paid

Paid buys you the query today; organic stops you renting it forever. The two share a target list here.

What we can evidence, and how to judge us without a case study

Stated plainly, because it is the sort of thing agencies bury: our Pakistani growth clients' campaign write-ups are still in draft and unpublished, so this page carries no client performance numbers. Every published case study on this site is Build work. A screenshot of an account we cannot let you verify would not be evidence anyway — it would be an image.

So judge the structure instead, which you can verify on day one and which is where most of the outcome is actually decided.

Whose account is it? Yours, created under your business, billed to your card. We are a user on it. When you leave you keep the account, the history and the learning that history represents — which is a real asset and one that quietly stays behind when an agency runs your campaigns from their own account.

What is being counted? Before any budget increase, conversion tracking is checked end to end. In this market that usually means counting a started WhatsApp conversation, because that is where enquiries actually go, and an account optimising towards form fills in a country that messages is optimising for the wrong people.

What is the fee, separately? Ours is a management fee and nothing else. No percentage of spend dressed up as a service, no media buying margin, no reselling of your own budget back to you. That removes the incentive to recommend spending more, which is the conflict at the centre of most paid-media relationships.

What a first month looks like

Week one is almost entirely defensive: tracking verified, search-terms report read, negatives added, obviously wasteful campaigns paused. It frequently reduces spend. Weeks two to four rebuild structure around what is actually converting and start testing ad copy against it. Anyone proposing to increase budget in week one has not looked at the search terms yet.

How it runs

Teardown, tracking, then spend.

01

Free account teardown

Written, inside 48 hours: wasted spend by campaign, what tracking is actually recording, and what we would change first.

02

Access, not ownership

Your account and your billing, with us added as a user. If you already have an account elsewhere, we help you get it back.

03

Fix tracking before touching budget

No budget change until conversions mean something. Optimising towards a bad signal is worse than not optimising at all.

04

Weekly changes, monthly reporting

Search terms reviewed weekly. Reporting shows cost per enquiry and cost per sale, from the platform, including bad months.

Money

A management fee, and nothing on your spend.

Teardown only

The written audit of the existing account, with no retainer attached. Yours to act on yourself or take to someone else, and written to be usable that way.

  • ✓Free, inside 48 hours
  • ✓Wasted spend identified
  • ✓No obligation

Monthly management

Structure, negatives, testing and reporting, on your account and your billing. Scoped after the teardown so month one is work rather than discovery.

  • ✓Media paid to Google directly
  • ✓Weekly search-term review
  • ✓Cancel with notice

Ads plus the page

Where the constraint is the landing page rather than the campaign. The build is quoted separately so the recommendation is not self-serving.

  • ✓Page built by the same team
  • ✓Speed and form flow fixed
  • ✓Quoted apart from the retainer

No figures on this site, and specifically no percentage-of-spend model. A fee that rises with your budget is a fee that rewards us for recommending more spend, which is the conflict this arrangement exists to remove. Management is quoted from the account after the teardown.

FAQ

Straight answers about paid search.

How much budget do I need before Google Ads management in Pakistan makes sense?
Enough that the platform can learn, which in practice means enough clicks per week for a pattern to exist rather than a specific figure. Below that, spend gets eaten by testing and everyone draws conclusions from noise. The teardown will tell you honestly whether your budget is workable, and we have told people to spend it on their site instead often enough that it is worth stating.
What does a PPC agency Pakistan-side do that we cannot do in-house?
Nothing you could not learn — this is a skill, not a secret. What you are buying is the time to read the search-terms report every week, the pattern recognition that comes from having seen a lot of accounts, and a person whose incentive is the cost per customer. Plenty of businesses run their own accounts well, and if the teardown suggests you are one of them we will say so.
Can you take over an account an agency built?
Yes, and getting it back is the first job when it was built inside their account. Google's process for transferring ownership works, but it needs cooperation, and the leverage you have is that the billing is yours. If the history is genuinely unrecoverable, we say so early — a fresh account loses learning and that is a real cost, not a formality.
How is a performance marketing agency in Pakistan supposed to prove anything?
By showing the platform interface rather than a deck, reporting cost per enquiry and cost per sale rather than impressions, and being explicit about the months where the number went the wrong way. Ask for read access to the account you are paying for. If that is difficult, you have learnt something more useful than any case study.
Do you handle Shopping campaigns for stores?
Yes, and most of the work is in the feed rather than the campaign. Product titles, availability, pricing accuracy and image quality decide what gets shown and at what cost, and a store with a poor feed cannot be rescued by bidding. That work overlaps with the store itself, which is why it is often done alongside a build.
What happens if it does not work?
You cancel with notice and keep the account, the history and the tracking. That is the practical point of the ownership arrangement — leaving costs you nothing structural. We would rather that than a twelve-month lock-in, which mainly protects the agency from having the conversation.
Do you run Meta as well?
Yes, from the same office, and for most Pakistani businesses the two answer different questions — search captures people already looking, Meta creates demand where there was none. Running both is common; running both badly because one team has only ever done one is also common, which is why they are separate pages here rather than a bundle.

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