How search gets sold here
Three pitches to walk away from.
The search market in this country has a credibility problem, and it is not helped by the fact that the work is genuinely hard to evaluate from outside. These three are the reliable tells.
A guaranteed number-one ranking
Nobody can guarantee a position, because nobody controls the algorithm or what competitors do next. What a guarantee actually signals is that the target will quietly be a phrase nobody searches for β you will get your ranking and no customers. Ask what monthly search volume the guaranteed term has before you sign anything.
A report full of tool rankings
Third-party rank trackers estimate. Search Console records what actually happened: real impressions, real clicks, real average position, from Google. A monthly report that never shows Search Console is a report built from a source that cannot be checked against the truth.
Backlinks by the hundred
Bulk directory and blog-comment links are the cheapest thing to sell and the most likely to eventually hurt. Two links from real Pakistani publications your customers read are worth more than two hundred from sites that exist only to sell links, and they cost more work rather than more money.
What we actually do
Four things, in this order.
Technical repair
Crawlability, speed on a mid-range phone, duplicate URLs, broken structure. Boring, first, and usually the largest single gain.
One page per intent
A page that owns a query rather than nine pages half-answering it. This cluster is that principle applied to our own site.
Content against real queries
Written from what people actually type, answered properly, and not padded with the phrase repeated forty times.
Store and product-page work
Faceted URLs, thin variant pages, collection structure β the specific problems that make online stores hard to rank.
Local visibility
Business Profile accuracy, consistent details across the web, and the signals that decide who appears for a city search.
Fixing the site underneath
Where the constraint is the site rather than the strategy, the same team can rebuild it. Different page, same office.
What we can prove today, and what we cannot
An honest page about search has to start here, because most of the ones you will read today do not.
What we cannot show you. Our Pakistani growth clients' campaign write-ups are still in draft and unpublished, so there is no client traffic chart on this page. Every published case study on this site is Build work β sites, stores, apps β and putting those under a search heading would imply results we have not evidenced. We would rather have a thinner page than a misleading one, and this is the page's known weakness rather than something to discover later.
What you can check. This site runs a documented search programme: 210 target terms across Pakistan, the UK and the United States, one owning page per term, rank tracking against Search Console rather than a third-party estimate, and a written plan that says what should happen and when. This page and the seventeen beside it are that programme's Pakistan phase. You can watch whether it works β search the terms, see whether we appear, and hold it against what this page claims. That is a far more falsifiable offer than a screenshot of somebody else's dashboard.
What search in Pakistan is genuinely like
Two things differ from the advice written for other markets. First, the competition for national commercial terms is thinner than in Britain or America but the results are noisier β a lot of what ranks is old, thin or abandoned, which means a genuinely good page can move faster here than the same effort would abroad. Second, the buyer's journey ends in a message rather than a form. Traffic that does not produce a WhatsApp conversation has not converted, and measuring only form fills systematically undercounts what search is doing for you. Both of those change where the effort goes.
How it gets reported
Monthly, from Search Console, showing impressions, clicks and average position for the terms we agreed at the start β including the ones that went backwards. Plus what was done, what it was expected to do, and whether it did. Search is slow enough that a report designed to look good every month is necessarily a report that is hiding something.
How it runs
Teardown, targets, then work.
Free search teardown
Written, inside 48 hours: what is technically broken, what you rank for now, and what is realistically winnable in six months.
Agreed target list
The specific terms, with their volumes, written down before work starts β so success is defined by you rather than chosen afterwards.
Technical first, content second
The site made crawlable and fast before anything is written, because content on a broken site is money spent twice.
Monthly, from Search Console
Real impressions, clicks and positions against the agreed list, including what got worse. Cancellable with notice throughout.
Money
Monthly, and cancellable.
Teardown only
The written audit and the target list, with no retainer attached. Yours to take to anyone, including another firm β that is a legitimate outcome and the document is written to be usable that way.
- βFree, inside 48 hours
- βYours to keep
- βNo obligation afterwards
Monthly programme
Technical work, content and reporting against the agreed target list. Scoped after the teardown so the first month is work rather than discovery.
- βSearch Console reporting
- βAgreed targets, written down
- βCancel with notice
Search plus the site
Where the real constraint is the site itself, the build and the search work run together from one office. The most common shape for a store.
- βOne accountable team
- βSpeed treated as revenue
- βBuild priced separately
No figures on this site. Search retainers vary with how broken the site is and how competitive the terms are, and a published monthly rate would be wrong for almost everyone reading it. The number follows the teardown, which is free and comes first.
FAQ
The questions worth asking any firm.
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