United Kingdom · Search

An SEO agency UK businesses can audit before they pay.

We have no published campaign results and we are not going to imply otherwise. What we will do is read your site for free and tell you specifically what is wrong with it — which is a better test of an agency than a case study you cannot verify.

Get a free SEO teardownFree teardown
48 hrs
Teardown turnaround
126
Indexable pages, DK Lighting
0
Campaign studies published
Free
The teardown, always

What you are actually buying

Three different jobs are sold under one word.

Most disappointing search retainers are a mismatch rather than a fraud: the client needed one of these and bought another. They have different costs, different timescales and different people doing them.

The technical job

Whether search engines can crawl, render and understand your site at all. Indexability, page speed on a real phone, structured data, canonical handling, redirect maps after a rebuild, and whether your content exists in the HTML or arrives later via JavaScript. It is finite, it is verifiable, and it is the half we can actually evidence. A technical SEO agency UK buyers hire for this should hand you a list of specific defects, not a score out of a hundred.

The content job

Whether anything on your site answers the question somebody typed. This is writing, and it is slow, and it is where most of the value is once the technical floor is met. The failure mode is a monthly quota of eight hundred-word posts about nothing, produced because the retainer needs a deliverable. Fewer, better, aimed at queries with actual intent behind them beats volume every time.

The authority job

Whether anyone credible references you. This is the slowest, the least controllable and the one where the industry's worst practices live — bought links, guest post networks, directory packages. It is also the reason a competitor with a worse site outranks you. Be suspicious of anyone who promises it on a timetable.

What we can prove, and what we cannot

Every campaign write-up in our library is still a draft. We have chosen to leave them there rather than activate a set of four-sentence stubs so that this page can display a number, and the consequence is that this page cannot show you a client whose traffic doubled. Plenty of competing pages will. Ask them for the Search Console screenshot with the property name visible and the date range unedited, and see what comes back.

What is checkable right now

The technical half, inside the build library. DK Lighting ships 126 indexable pages with titles, meta, Open Graph, canonicals and JSON-LD injected server-side, so the catalogue arrives crawlable rather than as an empty application shell that a crawler has to execute. Iqra International School ships School and Course structured data describing all four programmes. Both were built that way from the start rather than retrofitted, which is the cheaper order and the rarer one. Those are openable pages you can view-source on this afternoon.

And the honest bit about British search results

We have no UK office, so we cannot appear in the map pack for a British city and would not claim to. Those results require a verified local address and anyone offering you them from offshore is either misunderstanding the product or misrepresenting it. What is winnable without an address is the organic listings underneath — which for most commercial queries is where the volume is anyway. If your business is genuinely local, a plumber in Leeds, then local search is your whole game and you should hire someone with a Leeds address. We would tell you that on the call.

How we report

From your Search Console and your analytics, in your accounts, which stay yours. Not from a third-party tool's estimated rankings, which are modelled numbers presented as measurements and which move for reasons that have nothing to do with your site. If a monthly report contains a rankings chart with no impressions or clicks beside it, it is telling you about the tool rather than about your business.

Build proof

Where the technical work is visible.

DK Lighting — Custom Web Development · Build
2 weeks

DK Lighting

concept to launch

Iqra International School — Custom Web Development · Build
1 week

Iqra International School

design to live

Calesce — WordPress Development · Build
32

Calesce

products, client-managed

Team Concept Sports — Shopify Development · Build
3 weeks

Team Concept Sports

design → launch

How it runs

Diagnosis before prescription.

01

Free SEO teardown

Written, inside 48 hours. Specific defects on specific URLs, ordered by what would move first.

02

Agree what to fix

Usually the technical floor first, because content aimed at a site that cannot be crawled is wasted money.

03

Fix, then write

Defects cleared as a fixed piece of work; content afterwards, aimed at queries with intent rather than at a monthly quota.

04

Report from your own data

Search Console and analytics, in your accounts, monthly. Impressions and clicks, not a rankings chart on its own.

Money

How search work is arranged.

Teardown

Free, written, 48 hours, no obligation and no call required. The specific defects on your site, ordered by impact. Yours to take to another agency if you prefer.

  • ✓No cost
  • ✓No call required
  • ✓Yours to keep

Fixed-scope fix

The technical defects cleared as one piece of work against a written list, rather than dripped through a retainer at four hours a month.

  • ✓Named defects
  • ✓Measured before and after
  • ✓No ongoing commitment

Monthly retainer

Content and ongoing work once the floor is met. Monthly, cancellable with notice, reported from your own Search Console.

  • ✓Cancel with notice
  • ✓Your accounts, always
  • ✓Reported on clicks, not rankings

No figures appear on this site in any currency. What is worth knowing is the shape rather than the number: we would rather sell you a finite fix than a retainer you cannot evaluate, and the teardown will often conclude that a month of work is enough.

FAQ

Straight answers.

Why would I hire an SEO company UK competitors have never heard of, with no case studies?
Possibly you should not, and that is a fair position. What we would offer instead of a portfolio is a free written teardown of your site, which is a harder thing to fake than a case study and which you can take elsewhere. Read it, see whether it identifies real problems in specific places, and judge from that. If it reads like a generic audit tool's output, you have learned something useful at no cost.
Do you offer SEO services UK agencies would call a full retainer?
We do, and we will usually suggest not starting there. Retainers make sense once the technical floor is met and the work becomes genuinely ongoing — content, and reacting to what the data shows. Before that, a fixed piece of work clearing a defect list is cheaper and more measurable, and if that is all you need we would rather do it and stop. An arrangement you cannot evaluate is one you will resent by month five.
Are you an ecommerce SEO agency UK retailers can use for a large catalogue?
Catalogue SEO is mostly a structural problem rather than a writing one: how categories are organised, whether filtered views generate thousands of near-duplicate indexable URLs, how variants are handled, and whether out-of-stock products are removed, redirected or left. Those decisions are made in the build, which is why they appear on the store pages here too. If your catalogue is large and your traffic is flat, that is where we would look first.
Can you work as a Shopify SEO agency UK merchants need for platform-specific problems?
Yes, and the platform-specific part is narrower than people expect. Shopify handles a lot correctly by default and then creates two predictable problems: collection filtering that spawns crawlable near-duplicates, and apps injecting script that ruins mobile performance. Both are fixable in the theme. The rest is the same discipline as anywhere else.
Should I hire an SEO consultant UK based rather than an agency offshore?
For strategy and diagnosis, a good independent consultant is often the best value in this whole industry and we would say so. Where it breaks down is implementation: a consultant hands you a list, and if nobody executes it the list is decoration. Our pitch is that we are the people who also do the fixing, because we build the sites. If you have a developer already, hire the consultant.
How long before anything happens?
Technical fixes can show up in weeks — indexation problems especially, because you are removing an obstacle rather than building authority. Content and competitive rankings take months and anyone giving you a date is guessing. What we can promise is a monthly report from your own Search Console showing impressions and clicks, so you can see whether the line is moving rather than being told that it is.

Get the teardown and judge us on it.

Free, written, inside 48 hours, with specific defects on specific URLs. No call required, no obligation, and yours to take to whichever agency you like.

Get my free SEO teardownSee the UK market page

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