Shehmina's Wardrobe — Meta catalogue sales for a womenswear label

Clothing is the most crowded category on Pakistani Instagram and Facebook. Every label is running a sale and every feed is full of the same bridal shoots. For Shehmina's Wardrobe the problem was never being seen; it was putting the right piece in front of the woman most likely to buy it, while the catalogue changed every few weeks with Eid, wedding and ready-to-wear collections.

We run the account for sales, optimised for purchases on the website rather than clicks or likes. Most of the budget goes into catalogue campaigns that show each person the pieces they are most likely to buy, and the product sets are rebuilt as collections change so the ads never sell something that has sold out.

From April to September 2026 the ads reached 104,600 accounts, drew 24,000 link clicks at a 5.45% click-through rate, and Meta attributes 531 website purchases to them at a 14.5× return on ad spend. April was the strongest month at 18.7×. The best campaign, a 14-product catalogue set launched in July, returned 16.4× on its own. June dipped while a new catalogue structure was being tested, and July recovered once budget moved back to what was working.