Google Ads Management

Always — it's the first thing we fix. Without accurate tracking you're optimising on guesses. We make sure every call, form and sale is measured before we scale spend.

It depends on your goal and margins. Local businesses usually start with Search; ecommerce leans on Shopping and PMax. We use the mix that earns, not a fixed template.

Yes — you pay Google directly for the ad spend and keep ownership of the account. Our fee covers strategy, build and management on top.

Enough to get roughly thirty conversions, because below that you are reading noise and adjusting bids on coincidence. What that costs depends entirely on your cost per click, which is why the first thing we do is look rather than quote — a local service business in one city and a national ecommerce brand are different problems by an order of magnitude. If the maths says the budget cannot reach a readable number in a reasonable time, that is worth knowing before you spend it, not after.

Yes, carefully, and the caution is about attribution rather than performance. Left alone it will happily take credit for people who were going to type your brand name in anyway, which makes the report look excellent and the business feel unchanged. Excluding brand traffic and watching what happens to non-brand enquiries is the only way to know whether it is finding new customers. Run that way it often works well; run without it, it is a very expensive way to buy people you already had.

You do, on your own billing, and this matters more than it sounds. A Google Ads account accumulates conversion history that the bidding algorithms learn from, and that history is worth real money — starting again in a fresh account means relearning from nothing. We work inside your account as a manager and we come off it when you ask. If an agency will only run ads through their own account, ask what happens to the learning when you leave.

Weekly, on spend, cost per lead or ROAS against the target we agreed, and what changed. The numbers come from your account and your analytics rather than a layer in between. The part most reports leave out is the one worth reading: what was tried that did not work, and what is being tried next. A report that is only ever good news is a report that has stopped being information.