What you have probably been sold
Reach is not a result.
Almost every marketing pitch in this city is built on numbers that cannot be spent. Here is how to tell the difference before you sign a retainer.
The reach report
Impressions, reach, page likes and "engagement" all rise reliably when money is spent, whether or not anything sells. If a monthly report leads with those, it is measuring the spend rather than the return. Ask what a lead cost and what share of leads closed.
The account you cannot see
Campaigns run inside an agency's own ad account, so the history walks out with them and you never see the raw cost per result. Yours should be in your name, with you as the owner and us as a user. Every account we touch is set up that way.
Traffic to a page that cannot convert
Half the accounts we tear down are not an advertising problem at all — the ads work and the landing page loses the sale. Because the same team here builds the site, we can say so, and fix it, instead of buying more clicks for a broken funnel.
Three channels
Only what we can measure.
Search visibility
Technical fixes, content that answers a real query, and the local signals that decide who shows up for an Islamabad search. Reported as impressions and position from Search Console, not from a tool that guesses.
Google Ads
Search and Shopping campaigns built around cost per acquisition. Your account, your billing, our management — and a teardown before you commit a rupee to us.
Meta Ads and social
Facebook and Instagram, creative included. Ad spend goes to Meta directly and is never routed through our invoice, so the management fee and the media budget stay visible and separate.
The site underneath
Landing pages, store speed and checkout flow. Campaign performance is capped by the page it lands on, and we would rather fix the page than sell you more traffic.
Automation that follows up
WhatsApp and email flows that reach a lead in the first ten minutes, which in this market is most of the difference between a lead and a sale.
Build and grow together
Most clients here arrive for one and stay for both. The engineering side of the same team sits on the other page.
How it runs
You see the diagnosis before you pay for treatment.
Free teardown
We read your account, your analytics and your site, and send back a written assessment of what is leaking and what it is worth. No call required, no obligation.
One number to move
We agree the single metric the retainer is judged on — cost per lead, ROAS, qualified enquiries a month — before any spend changes.
Run it weekly
Creative, keywords and pages change on a weekly cadence, not a monthly one. You have access to the account throughout and can watch every edit.
Report against revenue
Monthly, tied to what closed rather than what clicked. When a channel stops paying back we say so — including when the honest answer is to spend less.
Stores and systems we built
The traction underneath the ads.
Why the campaign write-ups are not on this page yet
You are looking at commerce and platform work, not advertising case studies, and that is deliberate. The growth projects — search work for a laundry chain, ad accounts for a tools retailer, social for an accounting firm — are written up but not yet published, and we would rather show you nothing than show you a screenshot of a dashboard with the account name cropped out. Anyone can produce one of those.
What we will do instead, today, is open your own account and tell you what is in it. That is the teardown, it is free, and it is a more useful thing to read than someone else's results: it is written about your spend, your keywords and your pages. If it says the account is already well run, that is what it says.
What can honestly be promised, and what cannot
Not a position. Nobody controls where Google ranks a page, and any firm that guarantees a number-one is either about to target a phrase nobody searches or about to do something that gets the site penalised. What can be promised is the work, the visibility into it, and the reporting standard: your accounts in your name, a written scope, a single agreed metric, and a monthly report that ties spend to revenue rather than to reach.
The second honest thing to say is about time. Paid search can produce enquiries in the first fortnight because you are buying attention outright. Search visibility does not: a new page typically needs one to three months before it accumulates enough impressions in Search Console to even measure a position, and competitive commercial terms take longer than that. Any agency that quotes you a four-week SEO result is quoting you a four-week invoice.
Third: we are a small enough team that we say no. A digital marketing agency in Islamabad with twenty accounts to feed cannot afford to turn work away; one with a build practice underneath it can. If a business has no margin for acquisition cost, or is buying ads for a product page that takes nine seconds to load, or wants a channel that plainly will not work for the category, the teardown will say that rather than sell a retainer that both sides will regret in month three.
The office is at F-2, Second Floor, near Mini Minor in Sector C, PWD Housing Society, and the account manager on your work sits in it. Come and see the accounts on a screen if you would rather do this in person than over email.
Money
How a retainer is set.
Search
Monthly retainer, scoped after a free SEO teardown of your site and the competitors actually beating you. No long lock-in.
- ✓Technical fixes included
- ✓Reported from Search Console
- ✓Content plan agreed monthly
Paid media
Monthly management fee, scoped after a free account teardown. Ad spend is paid by you directly to Google or Meta and never passes through us.
- ✓Your ad account, your billing
- ✓Creative included on Meta
- ✓Judged on cost per acquisition
Build and grow
The site or store built to a fixed scope, then a retainer on top. The common shape here, because the page and the campaign are the same problem.
- ✓One team for both
- ✓Fixed price on the build
- ✓Retainer starts at launch
No public rate card, for the same reason a doctor does not publish a prescription: the number depends entirely on the account. What is fixed is that you see the diagnosis, in writing, before you are asked for anything.
FAQ
Straight answers.
More from GOFTECH
Where to look next.
Software House in Islamabad
A software house in Islamabad with a real office in Sector C, PWD. Web systems, mobile apps and stores — 110+ projects delivered…
Grow — Channels that earn
Grow with GOFTECH: SEO, Google Ads, Meta (Facebook & Instagram) ads and growth consulting — measured on revenue and ROAS, not vanity…
For Ecommerce
For DTC and ecommerce brands: conversion-focused Shopify and WooCommerce stores plus profitable Meta and Google ads — store and ads from…





