Manpepper was launched in 2020 with a single mission: to bring minimalist, modern clothing to a trend-aware generation. From day one, we’ve focused on clean lines, subtle detailing, and neutral palettes that fit seamlessly into everyday life. Each collection strikes a balance between timeless style and everyday comfort.
Proven Track Record
Customer Satisfaction
Success rate of bot case completion
Challenge & Strategy
Breaking into the crowded fashion market meant overcoming two key challenges: standing out without resorting to loud trends, and building trust with minimal-design enthusiasts who demand both form and function. We needed strategies that highlighted our brand ethos while driving measurable engagement.Our approach combined a curated digital presence with thoughtful storytelling.
How We Did It:
We built a clean, mobile-first website where every element reflects our brand’s simplicity. On the Home page, succinct marketing copy introduced our vision, immediately followed by a rotating showcase of best-selling items. The Shop page extends that experience with high-resolution product galleries and easy-to-use filters, letting customers find their perfect fit with minimal clicks.
The Results
- +150% website traffic within three months of launch, driven by SEO-optimized product pages and targeted ads
- 25% increase in conversion rate, as streamlined navigation and product filters reduced purchase friction
- 40% growth in email subscribers, thanks to clear sign-up prompts integrated into key site locations
- 20% uplift in average order value, with curated “complete the look” recommendations that resonated with our minimalist audience
- Customer satisfaction rating, reflecting positive feedback on product quality, site experience, and responsive support
