Fleamail is an Australian e-commerce subscription service specializing in flea, tick, and parasite prevention products for dogs and cats. Founded to simplify pet care, Fleamail delivers veterinarian-approved treatments straight to customers’ doors on a flexible schedule.
Proven Track Record
Customer Satisfaction
Success rate of bot case completion
Challenge & Strategy
When we took on Fleamail’s SEO and digital marketing, the site faced stiff competition from established pet pharmacies and marketplaces, organic traffic was stagnant, and conversion rates lagged well below industry benchmarks.Our strategy centered on technical optimization, where we conducted a full audit to resolve indexing errors, improve site speed, and eliminate content redundancies. Simultaneously, we mapped priority keywords by search volume and commercial intent.
How We Did It:
We kicked off with a comprehensive SEO audit to fix crawl errors, speed up slow-loading resources, implement schema markup on key pages, and restructure navigation for better link equity distribution. Our content team then published in-depth, long-tail–optimized guides on flea prevention and parasite risks—complete with internal links to product pages—and secured co-branded guest posts with leading pet-care blogs and veterinary influencers.
The Results
- +85% year-over-year organic traffic growth within six months
- Top 3 SERP rankings for 12 high-value keywords
- 50% reduction in bounce rate on core product pages
- 30% uplift in new subscription sign-ups attributable to organic search
- Improved Core Web Vitals, with LCP reduced from 3.2 s to 1.4 s and CLS from 0.25 to 0.05
