Aimal Tower is a premium real estate development project focused on attracting serious buyers and investors through digital channels. The project partnered with GOFTECH to increase qualified enquiries, improve campaign efficiency, and establish paid advertising as a consistent and scalable lead generation source.
Campaign Overview (Last 3 Months)
Over the last three months (Nov 2025 – Jan 2026), GOFTECH managed targeted Meta advertising campaigns for Aimal Tower with the objective of generating high-quality messaging enquiries. The campaigns were structured to maximise visibility, drive buyer engagement, and maintain controlled acquisition costs in a competitive real estate market.
Performance Approach
Our strategy focused on messaging-based campaigns to encourage direct interaction from interested prospects. Budgets were allocated strategically across high-performing ad sets, while continuous optimisation improved audience targeting, creative performance, and overall cost efficiency.
This structured approach ensured steady enquiry flow while maintaining budget control and lead quality.
The Results
- Generated 428 total messaging conversations
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Achieved an average cost per message of Rs 227.82
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Maintained total ad spend of Rs 97,506
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Reached 57,435 targeted users
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Delivered 149,874 total impressions, increasing project visibility
