Cheap Flight House is a UK-based travel service provider offering affordable flight ticket bookings. They approached us to help generate high-quality leads and paying customers through targeted digital advertising in a highly competitive market.
Proven Track Record
Customer Satisfaction
Success rate of bot case completion
Challenge & Strategy:
Our main goal was to position Cheap Flight House effectively in Google’s search ecosystem to attract customers actively looking for flight deals. With rising competition in the UK travel industry, our focus was on building highly relevant, conversion-driven search campaigns that deliver measurable results.
How We Did It:
We started by conducting keyword research tailored to the UK audience, identifying high-intent search queries with strong conversion potential. We then structured their Google Ads account with segmented campaigns by destination, flight type, and deal-based offers. Ad copies were written with strong CTAs, and conversion tracking was implemented to optimize for real bookings. Ongoing A/B testing and budget reallocations were performed based on real-time performance data.
The Results
- Successfully generated a steady stream of high-quality flight inquiries
- Achieved a strong cost-per-lead (CPL) below industry benchmarks
- Improved conversion rate through continuous ad and landing page testing
- Maximized visibility for top-performing routes and destinations
- Established a profitable lead generation funnel through Google Ads
