Tactical Hub is a Pakistan-based e-commerce store offering a wide range of tactical gear and accessories. When they approached us, they were struggling with low sales and limited brand visibility, despite having quality products and a strong niche presence.
Proven Track Record
Customer Satisfaction
Success rate of bot case completion
Challenge & Strategy:
Our challenge was to build their ad strategy from the ground up. Tactical Hub had no existing campaign structure or ad performance data. We began by crafting a complete Meta Ads funnel tailored for the tactical niche. The primary focus was to drive sales profitably in the Pakistani market while building a loyal customer base.
How We Did It:
We carried out thorough market research to identify buying behavior and relevant interests within Pakistan. The ad account was set up with precise event tracking using the Meta Pixel. We created compelling ad creatives and structured campaigns into cold, warm, and hot audience segments for efficient scaling. Consistent testing, creative refreshes, and performance-based budget allocation helped us reach optimal performance.
The Results
- Achieved a 15x ROAS on Meta Ads within the local market
- Significantly improved daily sales and reduced cost per acquisition
- Built a full-funnel campaign structure from scratch
- Strengthened brand awareness and customer engagement across Pakistan
- Established a profitable and scalable ad strategy for long-term growth
