Tools Gard is a growing e-commerce brand specializing in high-quality power tools for professionals and DIY enthusiasts. They approached us with the goal of building a performance-driven advertising strategy from the ground up.
Proven Track Record
Customer Satisfaction
Success rate of bot case completion
Challenge & Strategy
When Tools Gard partnered with us, they had no prior advertising history. We launched their Meta (Facebook & Instagram) Ads from scratch, built a full-funnel structure, and tested creatives extensively. After achieving consistent results, we expanded their marketing efforts to Google Ads and TikTok Ads for greater reach and diversity.
How We Did It:
We began by conducting in-depth audience and competitor research to understand buying behavior and positioning. A high-converting product catalog was created and integrated with Meta Pixel for tracking. We launched carefully designed ad creatives and ran A/B tests to determine what resonated best. Separate campaigns were structured for prospecting and retargeting, and we implemented daily optimizations based on real-time performance data to gradually scale their ad spend while maintaining profitability.
The Results
- Achieved a 10x ROAS on Meta Ads
- Established presence and conversions via TikTok Ads
- Scaled campaigns across Google Search & Shopping
- Built a data-driven campaign structure for long-term scaling
- Increased monthly revenue significantly with optimized ad spend
