Australian Veterinary Wholesalers (AVW) is one of Australia’s largest suppliers of high-quality pet care products, offering a wide range of items aimed at enhancing the health, hygiene, and well-being of pets. With a special focus on affordable pet care, AVW provides pet owners with a one-stop online shop for everything from flea and tick treatments to food, grooming products, and dental care.
Proven Track Record
Customer Satisfaction
Success rate of bot case completion
Challenge & Strategy
AVW faced challenges in standing out among established pet care suppliers, with limited organic visibility for high-traffic keywords and low conversion rates due to slow loading times and inefficient product navigation. To address these, we focused on enhancing the site’s technical performance, improving navigation, and optimizing for mobile responsiveness, while developing a targeted content strategy using long-tail keywords and strengthening backlinks through influencer partnerships and pet care websites.
How We Did It:
We began by conducting a thorough SEO audit to identify technical issues such as slow load times, crawl errors, and meta-tag inconsistencies. We implemented key optimizations, including image compression, schema markup, and improved meta tags to boost search engine visibility. Next, we focused on restructuring the website’s navigation to ensure that high-conversion products were easily accessible. By improving product categories and implementing dynamic filters, we helped streamline the shopping experience.
The Results
- +70% increase in organic traffic within 6 months, demonstrating significant growth in search engine visibility
- 30% improvement in average page load speed, enhancing user experience and reducing bounce rates
- Achieved Top 5 rankings for key search terms such as "best dog food for joint health," improving visibility for high-value keywords
- 50% higher engagement on pet health blog posts, leading to stronger customer interaction and brand authority
- 20% growth in social media traffic, fueled by strategic backlinks and influencer partnerships
