DK Lighting is a WordPress-based website built for a Rawalpindi–based LED lighting solutions provider. The site introduces visitors to the full product range—from bulbs and tube lights to floodlights—using clean layouts and high-quality imagery. Each product category is presented with concise descriptions and clear calls-to-action.
Proven Track Record
Customer Satisfaction
Success rate of bot case completion
Challenge & Strategy
DK Lighting needed to present a broad catalog of electrical fixtures and accessories without overwhelming visitors, while also enabling a seamless shopping and inquiry process. At the same time, competitive search terms like “LED lighting Rawalpindi” and “best floodlights in Islamabad” required a robust SEO approach. To solve these challenges, we grouped products into intuitive categories and leveraged WordPress’s custom post types for easy management. From the outset, we layered in SEO best practices—semantic headings, optimized metadata, and local business schema—to ensure strong visibility in targeted searches.
How We Did It:
We began by mapping site structure and product taxonomy in Figma, defining layouts for home, shop, blog, and contact pages. A custom WordPress theme was then developed, using PHP templates and custom post types for each lighting category. On the front end, jQuery-powered filters and a lightbox gallery enhance product browsing, while responsive breakpoints guarantee a smooth experience across devices. For secure order inquiries and warranty registrations, we built a lightweight Laravel API that handles form submissions and routes data into a MySQL database. SEO was further amplified by configuring Yoast, optimizing images for performance, and embedding schema markup for local storefront information.
The Results
- Category filters and clear layouts led to faster product discovery.
- Image optimization and minimal scripting achieved sub-2-second page loads.
- WordPress custom post types allow the client to add new products and blog posts without developer intervention.
- Prominent warranty and support sections increased user trust and on-site engagement.
- Laravel-backed inquiry forms delivered 40% more service requests.
